Madison Smokehouse takes inspiration from the place they call home, specializing in beef, buffalo, and pork products. They use time-honored techniques to enhance the flavor of their delectable products. These techniques — combined with their special rubs, brines, and seasonings — create a unique and memorable taste that people are sure to love. I worked with Madison Smokehouse to create a complete rebrand. This project included a website, printed ads, social media account management, trade show booth displays, point of sale displays, product packaging, apparel, and other branded material.
With the rebrand, we also ran an introduction campaign. The “Nice to Meet You” campaign focused on increasing customer awareness and brand reach. During this short period, we doubled the number of locations the products are available. The campaign also significantly increased the number of online orders.